Candy Factory's philosophy: to reinvent your visual communication in an environment more than saturated with imagery. Whether about changing the signage of a local restaurant or designing the annual report for a Fortune 500 corporation, we are faithful to our methodology.

First by respecting a strict graphic tradition (heritage of the Swiss born International Style) united by a creativity aroused from contemporary discourse in the art and design fields.

Then by the importance of analysis and conceptual research in order to deliver an innovative and adequate solution that fulfils your guidelines (budget, deadline, audience).

Finally, benefiting from a small and polyvalent structure, Candy Factory fosters healthy and long term relationship with its customers and partners.

Located in Lancy near downtown Geneva, visual communication agency Candy Factory Sàrl provides design and marketing expertise to both private clients and public institutions. Previously known as Beyond Wonderland Studio, Candy Factory is its direct succession on Swiss territory.
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All projects are supervised by art director Rui-Long Monico who will guarantee its quality throughout the different phase, from early conceptualisation to production and exploitation.
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Candy Factory operates within a network of highly skilled and reliable printers, photographers, copywriters and other communication professional and artisans to ensure a brazen excellence to your expectations.

Candy Factory can translate your brand to the web through semantically coded & aesthetically pleasing experiences. Built with the audience in mind, your online presence, whether simple or complex, will convey credibility while reaching with poise its targeted goals.

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Web Design
Web Architecture Development
CMS Implementation
E-Commerce Integration
Search Engine Optimisation
Flash Design & Development
Online Advertising
XHTML/AJAX/CSS Compliance
Browser Compatibility
Multimedia Integration
Creative & Technical Copywriting
Web Analytics & Reporting

Branding is the act of visually defining the message your company is offering. Candy Factory provides high-end strategies & long lasting bespoke identities which will garner & retain recognition from your audience.

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Brand Consulting
Naming
Logo/Identity Design
Corporate Identity
Guidelines & Standards
Advertising Campaign
Photography
Illustration

Print communication is the medium by which your brand will be diffused to be seen by the world. Candy Factory offers innovative, appealing &, most importantly, consistent solutions to help you build brand equity & exposure.

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Stationery/Collateral
Business Card & Letterhead
Environmental & Vehicle Signage
Product Packaging/Merchandising
Corporate Literature
Brochure & Lookbook
Annual Report
Book & Magazine Layout
CD/DVD Artwork
Flyer & Poster
Billboard
Desktop Publishing

During production, all design elements are created. First as sketches and drafts before being finalised and digitalised.

During this stage, we select the chromatic scale (colours, pantone), the fonts as well as creating all imagery (illustration, photography) and copywriting all texts and slogans.

Once the design finished, it will be translated to a variety of media including signage, printed material, web and products.

During post-production, the solutions are submitted to the audience against feedback to fine-tune all the details and fix possible errors.

Once it is ready, it will be finally diffused through the selected media channels and implemented to the chosen environments.

As a follow-up service, Candy Factory also offers extensive training or periodical consulting to ensure proper manipulation of the created products.

Pre-production refers to the entire critical thinking process. It is the most crucial & time consuming stage as the project is shaped and given a direction. It includes an in-depth analysis of the current internal situation, an extensive dissection of competitors & lastly the elaboration of a design brief.

In return, this brief encompasses the design goals, the advertising strategy, the wanted market position, the specification of the tools as well as the statement of the fundamental values of the message sought.

The result of this research is presented & submitted for intermediate approval.

Candy Factory Sàrl
Geneva visual communication agency
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Suite 104
Route du Pont-Butin 70
CH-1213 Petit-Lancy
Geneva, Switzerland
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t 022 879 69 29
f 022 879 69 21
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info@candy-factory.ch
www.candy-factory.ch
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